AZzaDesign.com | Servicios Personalizados

* click Bookmark AZza

AZza Design

ONLINE/PRINT Design & Language Solutions

Se Habla Español

ENGLISH

Home CONTACTO
*SERVICIOS* Ver Detalles a su Derecha
Detalles Mujer Empresaria Marketing Latino Mkt Ingles DATA Ingles RECURSOS US Hispanic Cham.Com CamDeComercio Hispana U.S. US small business admin -Ing Adm.Peq. Empresas Esp MEMBRESIAS Women in Business DIGITAL WOMEN Intl.Virtual Women's Chamber

SOLUCION "PAGINA UNICA" Español

"ONE PAGE" SOLUTION English

AZza Design

- PERSONAL ONLINE - OFFLINE SOLUTIONS COMERCIAL

Guarde esta Direccion ACA / Bookmark this site HERE

cerrar/volver Mujer Empresaria ----

PORQUE LAS MUJERES SON BUENAS PARA LOS NEGOCIOS
Si bien los hombres y mujeres abordan los negocios de una forma un poco diferente, el crecimiento explosivo en el número de negocios propiedad de mujeres en la década pasada, da testimonio del estilo no tradicional.

* Mas de la mitad de mujeres propietarias de negocios (53%) enfatiza la intuición, o el uso de la parte "derecha del cerebro" en lugar de la parte "izquierda del cerebro", la cual enfatiza en el análisis de la información metódicamente y el desarrollo de procedimientos. El proceso intuitivo con frecuencia permite detectar oportunidades que no son visibles a primera vista y saber si son correctas sin el uso de la razón y el análisis.

* La forma en la cual las mujeres empresarias toman decisiones es normalmente tomando en cuenta ambas partes del cerebro. Esto permite el uso de la creatividad y del proceso analítico, característica que es necesaria para el manejo de una empresa, especialmente en situaciones inciertas.

* Mujeres empresarias tienden a reflexionar sobre sus decisiones y sopesar las opciones y los resultados antes de actuar. Además, las mujeres no dudan en reunir información de asesores en negocios y socios. La ventaja aquí es el compartir el conocimiento que es recogida mediante relaciones interpersonales y contactos.

* Las mujeres empresarias describen sus negocios en términos familiares y ven sus relaciones de negocios como un red de contactos. Este "toque personal" es lo que con frecuencia motiva la productividad de los empleados. Sin embargo, el punto débil es que ellas carecen de políticas y procedimientos que estén claramente establecidas.

* Las mujeres tienen la habilidad de balancear diferentes tareas y prioridades. En los negocios, para uno mismo o para alguien mas, la habilidad de ser flexible y adaptable es una ventaja clara en la actualidad, cuando se espera que todos desempeñemos múltiples tareas.

* Mujeres empresarias tienden a encontrar satisfacción y éxito estableciendo relaciones con clientes y empleados, de tener control de su propio destino y hacer algo que consideran valioso. Pasamos la mayor parte de nuestras vidas en nuestro trabajo. Si nuestro trabajo y nuestros valores personales no están en armonía, tarde o temprano entran en conflicto. Las mujeres empresarias han usado este conflicto interno como motivación para crear el estilo de vida que ellas desean.

* Las empresarias en general son mas parecidas las unas a las otras que la población trabajadora en general. Comparadas con el general de la población, las empresarias y los empresarios tienden a ser mas lógicos y analíticos en la forma que toman decisiones, sin tomar en consideración si son hombres o mujeres.
del Centro de Mujeres Empresarias

la solucion economica

Iniciando Su Negocio

Castellano

Ingles

Aprendiendo Idiomas

Inglés para Negocios

Inglés para el Trabajo

CERRAR - VOLVER

EMPOWER YOURSELF FOR SUCCESS Competitive and Successful Corporations, Small Businesses & Entrepeneurs Invest Considerable Amounts of Money in Technology, and Marketing while overlooking a very Powerful Tool, "LANGUAGE".

Studies show continuously increasing part of the world's population gathers information, shops and manages financial matters online, and that in most cases a person prefers her/his native language, which highlights the importance of language diversity in business dealings, online or offline.

What is the difference between ‘Latino’ and ‘Hispanic’? “Latino” refers to anyone of Latin American origin. That includes Brazil, where Brazilian Portugueseis the official language, but not Spain, where people speak Spanish. “Hispanic” is a term used to describe anyone whose ancestry can be traced to a Spanish-speaking country. That would include Spain, but not Brazil. www.latinvision.com By Warwick Sabin

FACTS - FIGURES

2005- U.S. Persons of Hispanic or Latino origin 14.4% / 42,687,224

According to the U.S. Census Bureau, by the year 2050, Hispanics are expected to comprise 24.5 percent of the total U.S. population Hispanic population is expected to reach 52.7 million or 16.3 percent of the nation’s total population by the year 2020.

SPANISH LANGUAGE USE in USA
Hispanic Purchasing Power Surges to $700B

U.S. Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010, according to new estimates by HispanTelligence®.
The rate of growth is nearly three times the overall national rate over the past decade and will propel the aggregate disposable income of the nation's largest minority group to $699.78 billion in 2004, according to a HispanTelligence® analysis of data recently released by the U.S. Bureau of Economic Analysis. HispanicBusiness - May 2004

Advertising in Spanish IS Important, Even Among Bilingual Latinos
* more info : Marketing Latino Market face="Trebuchet MS"

GROWTH RATE HISPANIC HOUSEHOLD TECH PENETRATION OVER THE LAST 2yrs:

- 41% ONLINE HISPANICS BUY GOODS OR SERVICES

-80% compared to 21% for the overall market population that increased 57% between '90 and 2000

- now accounts for 12.5% of the total U.S. population

- Hispanic purchasing power has increased 156% over the last seven years

- Though Hispanics currently online are mostly bilingual
they tend to hold on to their culture and language longer than any other ethnic group

- Products and brands advertised in Spanish have proven to gain penetration and stronger positioning
(Pew Internet & American Life Project)

- Collective Hispanic buying power this year is more than $325 billion - (Lazos Latinos)

Hispanic Market Advertising to Exceed $3 Billion by 2005 -April 2004

Advertisers spent an estimated $2.79 billion in 2003 to market their products to U.S. Hispanics, a 13-percent increase from last year. The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has advertisers jockeying for a larger market share of this largely untapped market. Overall advertising spending increased by more than 47 percent since 1999 while spending in the top 10 DMAs experienced an increase of only 34 percent, suggesting that advertisers are targeting smaller markets such as Atlanta and Denver in an attempt to increase their advertising reach. HispanTelligence estimates that Hispanic market advertising expenditures will surpass the $3 billion mark by 2005.HispanicBusiness -
CERRAR - VOLVER

REACH ACROSS MANAGE THE LANGUAGE BARRIER

AZza Designs Stands by its Commitment to Affordable Services & Personal Attention

FACTS Hispanics /Latino Market key marketing tips --------- CERRAR-----
Speak the language
Advertising in Spanish is important, even among bilingual Latinos — it's a matter of cultural identity and pride. Advertisers who use Spanish-language advertising and media, including Web sites, build customer loyalty because they're perceived as understanding and relating to the Latino community. A recent study by the Roslow Research Group found that commercials in Spanish were three times more persuasive among bilingual Latinos and six times more persuasive among Spanish-dominant segments. Among Latino teens, ads in Spanish were twice as persuasive as ads in English.
Recognize diversity
It's a mistake to treat Cuban, Puerto Rican, Mexican and Central and South American immigrants alike, because family size, education and income levels differ. For example, Mexicans have the largest families and Cubans the smallest. There are language differences as well. In Puerto Rico, beans are "habichuelas," but in Central America they're "frijoles." When creating your Spanish-language campaign, it's a good idea to use an agency that specializes in Latino marketing. The Association of Hispanic Advertising Agencies offers a searchable database of agencies. Proceed carefully. Even a well-known product name or slogan may need to be modified. When the American Dairy Association wanted to extend the popular "Got Milk?" campaign into Mexico, it found the Spanish translation was "Are you lactating?"
Support community values
Campaigns that appear to denigrate parental authority or family unity should be avoided. Word-of-mouth plays a vital role, too, so grass-roots PR and community events-such as supporting local festivals — should be included as part of your well-rounded marketing strategy. US Small Business Adm. -sba solutions Kim T. Gordon- marketing expert and the author of Bringing Home the Business/ Entrepreneur
¿Habla Español? If you don't already, it's time to start.
Tapping the Latino market could translate to increased sales.* Entrepreneur.com
The Latino market is an entrepreneur's dream. With economic clout expected to reach a whopping $926 billion by the end of 2007, the Latino market's buying power will soon outstrip that of all other ethnic groups in the United States.
"With the online populations of ethnic Web surfers growing each year, the online landscape is more closely mirroring the offline reality," "This growth reveals an untapped opportunity for businesses to win over these population groups,companies and marketers are presented with a growing opportunity to reach these underserved groups through targeted content offerings and smartly placed advertising. T.S. Kelly, director and principal analyst at Milpitas, Calif.-based NetRatings.
Ethnic Marketing — major advertisers converting large chunks of their budgets to multicultural, multilingual efforts
— seen by many as a largely untapped channel for reaching consumers online (comScore Networks, cyberatlas)
Collective Hispanic buying power this year is more than $325 billion (Lazos Latinos)
Hispanic Use of Internet Increases
50% of Hispanic adults use the Internet and e-mail 33% say the Internet has helped them manage their finances.
20% of online Hispanics have done online banking, compared to 17 percent of online non-hispanic
41% say it has improved their ability to get health and medical information
37% say that using the Internet has improved their ability to shop
According to the "Digital World and the U.S. Hispanic II" study by Cheskin Research
computer penetration among Hispanic households increased from 42.3% in the first quarter of 2000 to nearly 47% in the fourth quarter
rate of growth of Hispanic household technology penetration over the last two years (to date)
* 80 percent compared to 21 percent for the overall market population that increased 57% between 1990 and 2000
* now accounts for 12.5% of the total U.S. population.
Hispanic purchasing power increased 156% over the last seven years
- Though Hispanics currently online are mostly bilingual they tend to hold on to their culture and language longer than any other ethnic group
- Technology companies have not traditionally targeted the Hispanic market
- Products and brands advertised in Spanish have proven to gain penetration and stronger positioning (Pew Internet & American Life Project)
Hispanics becoming more numerous online (AOL and comScore)
Hispanics have become the fastest-growing segment of the online population
of 1.5 million Internet users 19 percent growth in the U.S. Hispanic Internet population from last year
*more than three times the growth among non-Hispanic Internet users
U.S. Hispanics now comprise 11 percent of the total U.S. online population
* up from 9.9 percent in the prior year
while fewer U.S. Hispanic Internet users bought online during a given month
— with 8% making a purchase
— Hispanic buyers spent 7 percent more than the average non-Hispanic e-commerce shopper
— Both AOL and comScore's findings represent significant opportunities for online marketers.
US Census Bureau - U.S. Department of Commerce enter

cerrar- volver
AZza le brinda herramientas que facilitan su desempeño a nivel global, a pesar de la barrera del idioma, abriendo el camino a mayor cantidad de recursos y posibilidades.

Especialmente quienes tienen inquietudes o intereses personales, comerciales,o los que yá están establecidos como empresarios que desean ampliar oportunidades comerciales, se benefician al incorporar, online o offline, los medios que la tecnologia les ofrece.

Cuando se utilizan las herramientas apropiadas, la tecnologia ha permitido despreocuparse, en parte, del factor de distancias. Todos, individuos, empresarios, investigadores, pequeños emprendimientos, tienen la misma oportunidad de acceso a/en la red, pero hay un factor que los separa y crea desventajas, cual hasta el presente la tecnologia aun no logra resolver por completo, el factor idiomas.

Los programas de traducción que hoy existen no estan perfeccionados, no proporcionan tradcciones confiables, falta mucho para avanzar y dificilmente pueda substituir al ser humano.

Se realizaron estudios que revelan que gran parte de la población mundial se conecta en red para buscar información, manejar sus asuntos bancarios, y para realizar compras. Ademas, se ha comprobado que la gente en mayoria prefiere su idioma nativo cuando navega, y esto demuestra cuanto importante es proveer y tener acceso a opciones bilingues, especialmente en lo comercial con sitios en varios idiomas.

En Estados Unidos, por ejemplo, las empresas deberian concentrar sus esfuerzos para captar los consumidores hispanos, la minoria mas numerosa, utilizando el español en anuncios publicitarios, paginas en internet , folletos y demas.

publicidad y participación en Internet rinde resultados positivos * 2005 - ventas por internet en U.S. alcanzaran $269 billones
Forrester Research 2000
* 2003 - 77% o 106 millones de ususarios de internet haran compras en internet eMarketer2000
* 2004 - publicidad en internet crecera a $2.1 billones, 6 veces mas que en 1999
eMarketer2000
..................................from**Tendencias en las Ventas ( az starnet)